Company Godrej Indonesia
Date Completed 22 Dec 2015
Location Jakarta, Indonesia
HIT #InspirasiIbu
“Protection Inspired by Mothers”

Digital Agency: WEBARQ

To celebrate Mother's Day 2015 in Indonesia, HIT launched a campaign video and ran YouTube advertising to create widespread awareness. To create this video, we visited a school to interview a few elementary school kids and asked them simple questions about their mother and how they care for them on a daily basis. The heartwarming video of each child’s interview was shown to their respective mothers and we filmed their reactions.


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