eFishery started in 2013 as a feeding automation provider. Gibran had 5 years of experience on fish farming business, thus he knew that the biggest cost in fish farming business is feeding. Feeding takes up 70-90% of total operating cost, and it is done manually by labor. Over-feeding and feed stealing was common in the business. It doesn't just hurt the business' profit but also the environment. Moreover, Aquaculture, including fish & shrimp farming, is the fastest growing food sector nationally and globally. eFishery aims to tackle these essential problems as well as pursuing huge & under-penetrated market.